E-Mail Marketing Still Works On a Small Scale

With the pervasiveness of e-mail SPAM, many people have written off e-mail marketing as useless endeavor. What many don’t realize is that the proliferation of SPAM has actually made e-mail marketing more effective. How?

Two Words:

Permission Marketing

SPAM Blockers generally do a pretty good job of filtering out e-mail that people don’t want. So, they just don’t see the typical e-mails soliciting interest in Viagra or helping out a Nigerian prince anymore. No, instead, their e-mail box is full of e-mail that they WANT.

If someone signs up for your newsletter, they want to hear from you. They are asking to hear from your company again – to hear your latest deals, news and announcements.

You need to leverage that willingness. Many small business owners don’t think of using direct e-mail marketing – they don’t think it can have a good ROI on a small scale.

Of course it can!

Even if your e-mail list has 100 people on it – those are 100 people who want to hear your message! It only take one read for it turn into new business.

E-mail marketing is cheap these days. You can use a service like Mailchimp that will handle your e-mail list, provide e-mail templates and give you awesome analytics – all for free! You only have to pay if you run really large e-mail campaigns – which most people won’t need to.

So, what are you waiting for? Start gathering your customer e-mail addresses, ask for them, add a subscribe form to your website. You have nothing to use.

If you’re interested in developing an effective e-mail marketing campaign in Northwest Indiana, Valparaiso, Chesterton, Portage or Lake County – then contact us and see if we can help you.