I run into this all the time when talking with small business owners – the thought of a having a website wasn’t something they thought they needed. Their business model wasn’t online, so why would they need a website?
You need a website because while your operations may not be online, your customers ARE online.
Google has changed the way people search for local business – the yellow pages are an irrelevant door stopper these days. It’s no longer worth it to invest in a yellow pages ad when your customers aren’t looking at it. Your customers are looking online and it’s time you got there.
Now, most business owners are intimidated by the thought of being online. You don’t need to be – running a website has never been easier and more low maintenance. We specialize in developing websites with WordPress and Drupal – two systems that make running feature rich and impressive websites a breeze.
Think of your website as an online brochure.
It needs to do 4 simple things:
Tell What You Do
Tell Who You Are
Tell Where You Are
Tell How to Contact
Your site can certainly do more than that with a website – but those basic principles are enough for a successful website. Those are the principles we use when we develop our client website – keep things simple and provide the information that consumers are looking for.
Are you working with clients to integrate blog type functions into their websites? I have to believe that without constant update type content, the SEO gets pretty difficult.