With the pervasiveness of e-mail SPAM, many people have written off e-mail marketing as useless endeavor. What many don’t realize is that the proliferation of SPAM has actually made e-mail marketing more effective. How? Two Words: Permission Marketing SPAM Blockers generally do a pretty good job of filtering out e-mail that people don’t want. So, [...]
It Should Not Cost a Small Business $3,000 for a Simple Website
I was meeting with a client the other day to show her how to edit and change the new website that I had built for her and she revealed something interesting to me – the last website quote she had gotten was for over $3000. I was quite taken aback by this. I was charging [...]
Why It’s Still So Important For Your Business to Have a Website
I run into this all the time when talking with small business owners – the thought of a having a website wasn’t something they thought they needed. Their business model wasn’t online, so why would they need a website? You need a website because while your operations may not be online, your customers ARE online. [...]
New Client Site Live: Welcome Home NWI
A friend came to me with an interesting project a few months ago. James K. Barath (Twitter: myCMPS) wanted me to transfer his content from a free blogging service to a self hosted blog and then turn it into a fully featured real estate website for Northwest Indiana. The overall goal of the site was [...]
Rubber Duck and Company Blog Featured in a London Newspaper
Great news from across the pond. Premiere Rubber Duck and Company blog property, Anglotopia, was featured in a London newspaper. We recently put up a massive post about London iPhone apps and it caught the attention of a reporter across the pond. The spike in traffic was very nice. The newspapers was the London free [...]
Five Quick Ways to Get Followers on Twitter
One of the biggest questions we get asked is how does one get new followers on Twitter. It’s not very hard to get a flock of quality followers on Twitter and with a couple simple steps, you can be communicating with cool people worldwide. 1. Follow People Yourself Oftentimes, when you follow someone with a [...]
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