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	<title>Rubber Duck and Company &#187; why you need a website</title>
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	<description>Web 2.0 Marketing Services</description>
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		<title>Why It&#8217;s Still So Important For Your Business to Have a Website</title>
		<link>http://www.rubberduckandcompany.com/2009/12/why-its-still-so-important-for-your-business-to-have-a-website/</link>
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		<pubDate>Wed, 16 Dec 2009 05:19:39 +0000</pubDate>
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		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[why you need a website]]></category>

		<guid isPermaLink="false">http://www.rubberduckandcompany.com/?p=154</guid>
		<description><![CDATA[I run into this all the time when talking with small business owners &#8211; the thought of a having a website wasn&#8217;t something they thought they needed. Their business model wasn&#8217;t online, so why would they need a website?
You need a website because while your operations may not be online, your customers ARE online.
Google has [...]]]></description>
			<content:encoded><![CDATA[<p>I run into this all the time when talking with small business owners &#8211; the thought of a having a website wasn&#8217;t something they thought they needed. Their business model wasn&#8217;t online, so why would they need a website?</p>
<p><strong>You need a website because while your operations may not be online, your customers ARE online.</strong></p>
<p>Google has changed the way people search for local business &#8211; the yellow pages are an irrelevant door stopper these days. It&#8217;s no longer worth it to invest in a yellow pages ad when your customers aren&#8217;t looking at it. Your customers are looking online and it&#8217;s time you got there.</p>
<p>Now, most business owners are intimidated by the thought of being online. You don&#8217;t need to be &#8211; running a website has never been easier and more low maintenance. We specialize in developing websites with Wordpress and Drupal &#8211; two systems that make running feature rich and impressive websites a breeze.</p>
<p>Think of your website as an online brochure.</p>
<p>It needs to do 4 simple things:</p>
<p>Tell What You Do<br />
Tell Who You Are<br />
Tell Where You Are<br />
Tell How to Contact</p>
<p>Your site can certainly do more than that with a website &#8211; but those basic principles are enough for a successful website. Those are the principles we use when we develop our client website &#8211; keep things simple and provide the information that consumers are looking for.</p>
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